Posts in Category: Catalyst Cymru

Wildlife Trust of South and West Wales: Membership recruitment and retention 

Membership scheme

A business-like approach to recruitment and retention has secured a big increase in membership numbers and income for the Wildlife Trust of South and West Wales. 

Jon Cooper, Membership Development Manager, has put his commercial expertise to good use, taking a relationship marketing approach to transforming membership development at the charity. When he joined membership numbers were relatively static but in the last three years he has successfully increased them from 3700 to 5200 – a fantastic achievement. 

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 Posted by Good Practice Wales
  19/03/2015   Categories: Catalyst Cymru Culture and heritage WCVA
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Fundraising Training of Volunteers 

Fundraising from Trusts and Foundations

This is an example of a very small charity investing in training of their volunteers in order to maximise income from charitable trusts and foundations – with immediate results. It demonstrates the value of learning and development and the benefits of taking a strategic approach to fundraising. Most heritage organisations have very few paid staff and many rely exclusively on volunteers. Young Music Makers, an arts organisation is based in a very rural setting and has willing volunteers and a very part time, paid administrator. The trustees wanted to do more to support fundraising and so they sought some short-term professional help to create a fundraising strategy and to develop their own skills. 

The skills they learned and used effectively in a relatively short period of time have transformed the ability of the group to access funding and will potentially make the organisation much more sustainable. Michael Parkin, chair of the Trustees said: ‘Making that investment in our knowledge and understanding was the best thing that we could have done.’

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 Posted by Good Practice Wales
  19/03/2015   Categories: Catalyst Cymru Culture and heritage WCVA
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Patrons scheme and Giving Circle 

Individual giving

‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.’ - MARGARET MEAD 

Patrons schemes such as at National Museum Wales give a chance to deepen relationships with core supporters who not only provide a regular stream of unrestricted income but who step up and give more for specific appeals. Additionally, they act as advocates on behalf of the museum and will also recruit other donors on your behalf. St Fagans Gift Circle affords an opportunity to recognise a group of philanthropic leaders who are pooling their resources to make an inspirational contribution to transforming St Fagans. 

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 Posted by Good Practice Wales
  19/03/2015   Categories: Catalyst Cymru Culture and heritage WCVA
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Fundraising campaign to construct a support frame for West African dugout Canoe 

Crowdfunding

This is an excellent example of a new group taking advantage of fundraising opportunities available in the digital age. Crowdfunding is ideal for small, one off projects if the organisation already has in place good methods of digital communication with an existing network of interested people. But these skills can be learned. It isn’t necessary to be a registered charity either.

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 Posted by Good Practice Wales
  19/03/2015   Categories: Catalyst Cymru Culture and heritage WCVA
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Community fundraising: ‘Sponsor a brick’ 

Wales National Mining Memorial

Our view This is a great example of a project which mobilised local support by connecting heritage very clearly to people’s own lives and experiences. It benefited from an emotive aim that has enormous appeal in South Wales, reaching well beyond the immediate community in the Aber Valley. The initial momentum for the appeal came from some large grants from public sector sources, but the group also developed a strong fundraising offer for individuals and community groups to get involved at a level which they could afford. 

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 Posted by Good Practice Wales
  19/03/2015   Categories: Catalyst Cymru Culture and heritage WCVA
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