Posts in Category: Resource Efficiency

Wrexham County Borough Council Metal Matters Campaign 

Campaign carried out in partnership with industry to promote metal packaging recycling and thereby improve capture rates for metal at the kerbside

Metal Matters was developed and is funded by the metal packaging manufacturing industry, reprocessors and fillers.  The programme works in partnership with local authorities and their waste collection partners to promote metal packaging recycling and thereby improve capture rates for metal at the kerbside.  The project hoped to see an increase in metal recycling tonnage collected from households and bring sites across the County Borough. 
Waste Awareness Wales and Alupro approached Wrexham Council’s Waste Strategy Team to establish the partnership that would deliver the Metal Matters Campaign across Wrexham.


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 Posted by Good Practice Wales
  06/10/2015   Categories: Engagement Environment and sustainability Resource Efficiency Reuse Waste Awareness Wales
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Monmouthshire County Council Service Change 

Campaign to inform Monmouthshire residents of a change to the waste and recycling collection service

In July 2013 Monmouthshire County Council (MCC) changed the way it collects domestic and garden waste from the kerbside. The overriding aim of the changes was to reduce the amount of waste that is landfilled, by diverting more materials into the available kerbside recycling schemes and to reduce the Council’s waste and recycling processing costs. 

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 Posted by Good Practice Wales
  29/09/2015   Categories: Environment and sustainability Resource Efficiency Reuse Waste Awareness Wales
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Caerphilly County Borough Council - Schools Battery Recycling Initiative 

Initiative created to encourage pupils, staff and parents to prevent thousands of used batteries from going to landfill

Caerphilly County Borough Council has been at the forefront of battery recycling for several years and provides battery containers for the public at its six household recycling/civic amenity sites.

Schools across Caerphilly are all doing their bit to help the environment. In addition to the battery recycling scheme, they also recycle paper, food and are part of the Eco-Schools Green Flag Award.

In December 2011, Caerphilly County Borough Council launched a Schools Battery Recycling Initiative at Fochriw Primary School. The initiative was created to encourage pupils, staff and parents to prevent thousands of used batteries from going to landfill.  

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Newport City Council - Increasing Recycling: Waste Awareness Wales (WAW) Project 

Campaign to increase recycling rates for food as well as dry recycling via a targeted approach

The aim of this project was to increase recycling rates for food waste and dry recyclate
through a targeted approach. The following projected outcomes were sought:

  • 5% increase in participation rates for dry recycling. 4% tonnage increase for dry recyclate.
  • Tonnage saved from landfill / disposal estimated 228 tonnes per annum.
  • Landfill tax / disposal costs saved £18,240 per annum.

The WAW Segmentation Toolkit was used to determine the most cost effective method of
reaching householders who were encouraged to recycle more food and dry recyclate and the
effectiveness of door stepping was monitored and evaluated.
Staff members were trained to plan and conduct a doorstepping campaign, to understand its
role in improving recycling rates - this contributed towards ‘Green Growth’.

Participation monitoring was done on four different routes each day over the course of a
week; this was repeated for three weeks, after which, officers were able to identify and visit
properties failing to recycle during the monitoring period. A further three weeks of participation
monitoring took place after completion of the door stepping phase.
The Full House Recycling campaign ran during February and March and the following
additional actions were also carried out:

  • Press release about the door stepping campaign which appeared in the South Wales Argus and on the council’s website.
  • Design and print of a Full House Recycling Guide for residents in pilot areas.
  • Supplement in Newport Matters replicating the recycling guide for all Newport residents
  • Featured content on the homepage of the council website about recycling around the home.
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Newport City Council - Participation monitoring and targeted food waste recycling promotion 

Identifying low participation and engaging to increase use of the Food Waste recycling service

Source segregated recycling is the recommended method for collection by Welsh Government.
In order to ensure recycling targets are met, we need to focus on non-participating
households, specifically in relation to food waste. For the first time we have come close to
missing the LA’S BMW target, and have lower food waste tonnages than other similar
authority areas (e.g. Bridgend). We need to find out the reasons for this low tonnage, and
identify ways to address these barriers.
We undertook a specific campaign, targeting the non-participating households. No
participation data for the food waste kerbside collections had previously been collected, and it
was essential that our efforts were focussed in areas where they are needed most.
We currently provide a blue box for paper, textiles and small electrical items, a green box for
cans, glass and plastics, a clear bag for plastics and a small and large brown food caddy for
food waste. The bin for garden waste and cardboard was not included in this project.
Project Aims:

  • To undertake participation monitoring to identify non-participants in the food waste collection scheme, and to use this data to target these non-participants.
  • To increase participation in the food waste collection scheme.
  • To identify the main barriers to recycling food waste for Newport residents
  • To ascertain whether door knocking is a valid engagement tool in Newport.
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Bridgend County Borough Council – tackling contamination in communal recycling bins 

Addressing the contamination issues in Wildmill where communal bins are used with a communications campaign

Wildmill has Bridgend’s largest area of high density housing and flats with approximately 700 properties of ex council social housing owned by Valleys2Coast. The area is landlocked and unable to be serviced by a kerbside waste collection. The area has 29 communal recycling points at convenient locations to help residents recycle plastics, cans, food waste, paper and glass. Unfortunately, due to the design of the recycling vehicle for estates and its capacity, it is not possible to provide a container to help residents recycle their cardboard.

Bridgend’s waste contractor Kier had been experiencing continual problems at Wildmill where recycling bins were being contaminated by mixed materials, generally cardboard in the paper bin or food waste being disposed of in plastic carrier bags.

There are operational issues when collections crews identify wrong materials present, then the contaminated bins were left unemptied. Kier would then reroute a trade vehicle to empty the bin when that vehicle was available. This was perceived by residents as Kier was ‘not caring’, not wishing to empty the recycling bins or that the bins needed to be serviced more regularly. This also caused a knock on effect for Valleys2Coast as residents would then leave their waste at the communal recycling points when they found that the recycling bins were full, causing a litter problem for their staff. The communal recycling bins at Wildmill are emptied twice a week.

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City and County of Swansea - Rebranding of the Bulky Waste Collection Service 

Bulky waste collections and reuse shop

The City & County of Swansea currently operate a bulky waste collection service which is available to all properties throughout the County. There is fee for using the service currently set at £17 for 1-3 items or £34 for 4-6 items. Residents on a means tested benefit receive the service at no charge.

The Authority also operate a re-use shop at the Baling Plant at Llansamlet where items received at any of the Authority’s Household Waste Recycling Centres (HWRC’s) that are suitable for re-use are taken prepared for re-use and sold at competitive prices to the general public. The shop offers for sale furniture, bric-a-brac, and electrical items.

In a bid to boost the amount of furniture/electrical items that could be prepared for re-use and sold at the facility originating from the Bulky Waste Collection Service it was decided, in collaboration with Waste Awareness Wales, to rebrand the service to try to encourage residents to help identify and offer items that were being collected by the service for re-use rather than being dismantled for recycling or sent to landfill. Thus helping the Authority make progressive change in line with the principles of the waste hierarchy, ‘Resource Efficiency’ and Towards Zero Waste, resulting in an increase in the amount and range of materials diverted away from final disposal via landfill. 

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Cardiff Council - ‘Get It out For Cardiff’ Student Recycling Campaign 

A reuse and recycling scheme aimed at students at the end of the academic year

Get It out For Cardiff (GIOFC) started life as an end of term campaign to encourage students living in residential properties in Cathays and Plasnewydd to clear out their waste in an organised manner prior to them leaving for the summer holidays. This involved extra collections of waste taking place over the course of the weekends in June.

Promotion of the campaign was done via posters, email, internet, social media and delivery of information at local landlord and community meetings, co-ordinated by the Council and Cardiff Digs. Information about the WEEE collections was provided by ERP.

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