AWCIC National Conference 2015


The 4th Annual All Wales Continuous Improvement Community Conference is being held on the 24th November 2015 at the All Nations Centre in Cardiff. Following the success of previous years conferences and the growing community, this year promises to be bigger and better with an exciting line up of speakers including; John Seddon, Ian Macdonald, Tracy Myhill and Huw Jakeway. Also to be confirmed the Minister for Public Services Leighton Andrews AM will be speaking at the event.

This year's theme is:

'how do we know that we are making a difference? – we hit the target but miss the point'

With a growing focus on putting the service user at the centre of everything we do in public service, how will we work together to deliver quality services to the Welsh public and what can the Continuous Improvement Community do to help facilitate this.

Along with the keynote speakers there will be workshops covering a variety of topics including real stories of CI being delivered in Public service, sharing best practice and exploring new ideas to help you deliver CI in your organisation. WIth ample networking opportunities you will be able to grow your personal connections as well creating networks that will make a difference.

Given the past success of the event and the growing interest in the community it has been necessary this year to have a small delegate fee that will cover the costs of staging the event. As the previous events have been free it has been important to us to keep fee as low as possible and we feel that £75 per delegate would enable us to stage an event that the community would value.


Keynote Speakers:


John Seddon

John Seddon has received numerous academic awards for his contribution to management science, pioneering a method for transforming service organisations. He is the author of best-sellers “Systems Thinking in the Public Sector” (2008) and The Whitehall Effect (2014).

The challenge for everyone concerned with improving public services is that radical and sustainable improvement starts with being prepared to change the way we think; understanding counterintuitive truths is the prerequisite to achieving astonishing results.

John has a reputation for being controversial, challenging but informed. He is an occupational psychologist, researcher, management thinker and leading authority on change in organisations.  


Ian Macdonald

Ian is a chartered psychologist who graduated with Honours from Brunel University London in 1972. He was a staff member at Brunel for seventeen years and continues to be associated there as a consultant and Honorary Fellow. He established Macdonald Associates Consultancy (MAC) in 1983. MAC works in partnership with other consultancies, in particular Bioss International Ltd.

Ian is the co-author of Systems Leadership: Creating Positive Organisations which forms the basis of MAC’s work. Ian has developed systems Leadership Theory (SLT) throughout his career as a set of underlying principles, concepts and tools to help create the conditions where people can work creatively in a just and fair context. Ian has worked in many different industries organisations and cultures around the world. 


Tracy Myhill
Chief Executive
Welsh Ambulance Services Trust

Tracy has 30 years experience in Local Health Board and NHS Trust settings, coupled with national director experience at Welsh Government.

Tracy is an engaging leader, with presence - she has a genuine desire to deliver improvements for patients, the wider population served, and the people who work with, and for, the NHS.

Tracy is a charismatic and courageous leader who has driven and delivered significant change resulting in service, organisation and employee benefits. She is a collaborative team player, with a track record of creating and developing award winning teams.


Huw Jakeway, MSc, FIFireE (Conference Chair)
Chief Fire Officer
South Wales Fire & Rescue Service

Huw joined Mid Glamorgan Fire Service in 1990 and he has worked in every role across all departments. In 2005 the Fire & Rescue Service became a devolved responsibility to Welsh Government and Huw was seconded to the Welsh Assembly Government as the first Policy, Operational and Technical Advisor.

Huw was appointed Assistant Chief Fire Officer in 2009 and his portfolio included Fleet and Engineering, Innovation and Improvement, Health and Safety, Special Projects, Resilience & Planning and Development and Review.

On 14 March 2011, Huw was appointed Deputy Chief Fire Officer, and as Director of Service Delivery leading and lead a workforce negotiations on Operations, Risk Reduction, Fire Control and Performance Management.

From 1 December 2011, Huw became Acting Chief Fire Officer, and on the 28 September 2012, Huw was appointed as Chief Fire Officer by the South Wales Fire & Rescue Authority.

In 2005 Huw attained a MSc in Public Management at the University of Glamorgan and in the summer of 2010 graduated from Warwick University having completed the national fire and rescue service Executive Leadership Programme. This year Huw’s leadership was recognised by the Institute of Fire Engineers when he was awarded a “fellow” of the IFE.

Huw was appointed to the board of the Chief Fire Officers Association in 2014 and is also currently a board member and trustee for the Princes Trust Cymru.

Over his 25 year career Huw has attended many and varied operational incidents and have commanded high profile events that have been hosted across South Wales. In his time as a Principle Officer Huw has led many changes across the Service. Huw has championed the Service’s stance against domestic abuse, which has led to South Wales Fire & Rescue Service being the first Fire & Rescue Service in the world to be accredited with White Ribbon status. Huw is currently leading on improving data and information sharing across the Welsh public services.

Partners Involved:


 Posted by Good Practice Wales
 22/10/2015   Categories: All Wales Continuous Improvement Community
Rate this Content 0 Votes