When we talk about Social Media, we’re talking about a range of websites and applications that enable people and organisations to create and share information, ideas and personal messages and to take part in online communities.
Social media can change the nature of the relationship between an organisation and citizens by enabling people to have timely and transparent information, the ability to feed in to the work that services are doing and even inform policy and delivery approaches.
There are a range of social media methods available that can help. The following channels may be helpful
It’s important for organisations to think about which tool fits with the work that they are doing and the people that they want to engage with. The above list is not finite and the social media landscape is constantly shifting. It is important that you keep informed with the latest developments in the social media so that you can make the most of the opportunity to engage with the people in your communities.
Social Media case studies